As individuals, both members of our group, created individual magazine adverts for our chosen artist. This then led to us having to create one as a group. We did this in similar fashion to our group digipack, extracting ideas from each of the individual magazine adverts, culminating in one final piece. As a group we looked at both individual adverts, deciding on elements that we both liked and disliked. The lighting in my own advert and also the typography were two things that we as a group felt were conventional to the music genre, especially in contrast to Harry's. The dark lighting and scenic background provided escapism, a conventional element of dance, and something we felt was effective in engaging an audience. We did agree that it may be too dark however so took inspiration from Harry's more colourful engaging piece, and changed the colour of the silhouette to stand out more, and liven it up slightly. I believe that the combination of the dark and mystery, combined with the bright colourful silhouette, both conforms to and subverts conventional dance adverts, and provides something rather unique to the audience in doing so. Both members of our group had similar sorts of things when it came to the writing on the advert, so deciding on the actually content of it was quite an easy process. Words like 'number one UK album' would further attract the audience as they want to hear a successful popular artist' music. The images used, as mentioned, included a picture of a mountain and an artists silhouette. The mountain ties in with the album name summit, and the silhouette of the artist further created mystery. The fact the artist was in the forefront of the advert shows that we wanted to place the importance with him, whilst the simplistic layout shows we were successful in not overcomplicating our advert and only putting across what we felt was important. I believe the simplistic feel was also successful in portraying the artist as professional, as the advert has a clean cut, serious feel to it. This may also attract the audience, who would want to listen to a serious, committed artist. The colours use also show a contrast in the font and the background, putting emphasis on the writing and drawing attention to it. I feel that my advert, when analysing it as a group, may have been a bit plain and dull. However, harry's may have been seen as too colourful and in your face, which is why i felt the combination of both provided a good balance to our final magazine advert. I felt that our group worked well together due to the fact that we had such contrasting individual pieces to begin with, which meant taking parts from each and combining was quite easy, where as if we had quite similar pieces we would have struggled to make many significant improvements.
Thursday, 18 December 2014
Group magazine advert
As individuals, both members of our group, created individual magazine adverts for our chosen artist. This then led to us having to create one as a group. We did this in similar fashion to our group digipack, extracting ideas from each of the individual magazine adverts, culminating in one final piece. As a group we looked at both individual adverts, deciding on elements that we both liked and disliked. The lighting in my own advert and also the typography were two things that we as a group felt were conventional to the music genre, especially in contrast to Harry's. The dark lighting and scenic background provided escapism, a conventional element of dance, and something we felt was effective in engaging an audience. We did agree that it may be too dark however so took inspiration from Harry's more colourful engaging piece, and changed the colour of the silhouette to stand out more, and liven it up slightly. I believe that the combination of the dark and mystery, combined with the bright colourful silhouette, both conforms to and subverts conventional dance adverts, and provides something rather unique to the audience in doing so. Both members of our group had similar sorts of things when it came to the writing on the advert, so deciding on the actually content of it was quite an easy process. Words like 'number one UK album' would further attract the audience as they want to hear a successful popular artist' music. The images used, as mentioned, included a picture of a mountain and an artists silhouette. The mountain ties in with the album name summit, and the silhouette of the artist further created mystery. The fact the artist was in the forefront of the advert shows that we wanted to place the importance with him, whilst the simplistic layout shows we were successful in not overcomplicating our advert and only putting across what we felt was important. I believe the simplistic feel was also successful in portraying the artist as professional, as the advert has a clean cut, serious feel to it. This may also attract the audience, who would want to listen to a serious, committed artist. The colours use also show a contrast in the font and the background, putting emphasis on the writing and drawing attention to it. I feel that my advert, when analysing it as a group, may have been a bit plain and dull. However, harry's may have been seen as too colourful and in your face, which is why i felt the combination of both provided a good balance to our final magazine advert. I felt that our group worked well together due to the fact that we had such contrasting individual pieces to begin with, which meant taking parts from each and combining was quite easy, where as if we had quite similar pieces we would have struggled to make many significant improvements.
Friday, 12 December 2014
Individual Digipak
We created a digipack to partner our album, in order to appeal to an audience and attract them towards our artist. The hope was that it would provide more for the audience than just a regular album, therefore encouraging more people to listen to the album. The digipack consists of six slides which include the front and back covers, the track list, a note from the artist and two further slides. We wanted to keep a theme throughout our digipak, which would also match our magazine advert, and give the album a recognisability factor. The album name summit is clearly shown on the front slide along with the artists name. This immediately puts the artist in the main focus, and in partnership with the artists face this helps to promote him. Writing that says "UK number one album" is also shown to attract the listeners and to show the success of the artist. By using these adjectives to describe the album and mentioning how successful the album was, this improves the artists image and therefore makes me people want to listen to his music. The colour theme that runs throughout is white black and blue. This matches our magazine advert and creates more a brand feel to the album. There are shots of landscapes with lightning in the background as well as mountains, which ties in with the album name summit. This creates a sense of escapism as the scenery is very striking and will hopefully intrigue potential customers. The dark colours used are conventional to the dance genre and give the artist a professional sharp image. This was also seen in Digipaks from the artist Daft Punk. The darkness of the cover, partnered with the simple typography, create a feel where the artist is wanting to know more. The simplistic layout further develops the professional feel and moves the digipack away from looking too amateur. The silhouetted face of the artist on the front cover, provides an element of mystery in the digipack which is also a key technique used in many dance videos and album covers alike. The language used is straight forward and minimalistic, which I feel puts more emphasis on the words that are used without over complicating things. The message from the artist includes phrases like "the journey we have been on", which personalise the feel of the digipack and connect the artists with the audience. This is something unachievable with a regular album and provides more for the customer. The signature on the actual CD helps to build on this as the signature is another personal touch. Overall the digipack is a very conventional one, with the elements combining to clearly show the genre of our artist. The positive about each creating an individual digipack is that when our group comes to creating our final digipack, we can take ideas from both of ours and therefore have more to work with when creating the final piece.
I feel through the element of mystery and also the personal feel for the consumer that was translated through the artists message, that the audience would be attracted to our digipack. The programme we used to create our digipack was photo shop. I felt that the limitations of this programme was the complexity of it, which at times seemed slightly over whelming and hard to get used to. However I felt I quickly adapted and was able to put together a successful digipack which attracts and audience and presents the artist in the way that we desired.
I feel through the element of mystery and also the personal feel for the consumer that was translated through the artists message, that the audience would be attracted to our digipack. The programme we used to create our digipack was photo shop. I felt that the limitations of this programme was the complexity of it, which at times seemed slightly over whelming and hard to get used to. However I felt I quickly adapted and was able to put together a successful digipack which attracts and audience and presents the artist in the way that we desired.
Wednesday, 3 December 2014
Magazine Advert Miss Miller
The individual magazine advert that I created was made in order
to appeal and attract my target audience. The impact of this is that it means
there is an increased awareness of the artist’s album. The magazine cover I created
had a background of a mountain top with the album name ‘Summit’ clearly placed
on the front along with the artist name. The font used was either grey or
white. The simplistic colour of the font was intended to stand out against the dark
background and immediately catch the reader’s eye. The other magazine adverts
we looked out for our dance genre like Avicci and Martin Garrix also used dark
colouring for theirs, which meant that there was an element of mystery created,
which was backed up through the silhouetted figure of the artist. I feel that
the overall simplistic layout of the magazine advert was also conventional in
the fact that it was not over complicated and too colourful with too much going
on in it. This is something that would have been expected of an indie or
alternative type of album. The typography again tied in with the simplistic
theme of the advert. Although simple however, I felt that the writing was bold
and presented the information clearly to the audience. I felt the style of the
advert overall was not dissimilar to that of daft punk. The style, I believe,
presents the artist as professional through the clean and neat presentation of
my advert. I created the advert with the use of Photoshop. There were limitations
to this and having to get used to such a complex programme in such a short
space of time meant that much of our creation of the advert was done through
trial and error, which proved to be very time consuming. Tutorials online and
especially on YouTube helped me deal with this obstacle making me more accustomed
to the software and therefore making it easier to create my project. I think
that overall the finished magazine advert I created does appeal to my target audience.
I believe this is achieved through the element of mystery created in the
colouring and layout and also in the language used when saying things like ‘the
number one album’, which will make the audience more inclined to purchase and
listen to the album.
Monday, 24 November 2014
Photo Shoot- Miss Miller
Taking pictures was an important part of our production process. The use of these pictures in the digipaks and magazine adverts that we produced was important in engaging the audience and connecting them with the artist, myself. A variety of different shots was important as it stops the digipaks becoming repetitive and boring, and also gives the audience more variety to look at.
I feel that the quality of the pictures we took was very good and that the connection with the audience through the use of the close up is very strong. The representation of our artist that we created was one that portrays him as a strong character through his intense stare, which also puts him across as professional.
The clothing in the different shots is simple, with him pictured wearing plain coloured t shirts. The effect of this, rather than showing him in fancy designer clothing, was to make him seem more relatable to the audience and also more humble, not flash. This in turn could encourage people to listen to his music as they can see he is not just a show off, and is not flash like many other artists.
If we could have done things again I believe we could have got a wider variety of pictures. The main pictures that we are using in our digipack all include the same red background, with the same facial expression on the artist. When taking these photographs we felt the effect of this would be to have a running theme throughout our digipack and also throughout our magazine advert. However, we have now realised that this can be seen as quite repetitive and unadventurous, especially in the dance genre of music, something usually seen as more out there.
In our group the individual digipaks and magazine advert covers include similar styles of lighting and also include photos of the artist in both. This makes it easier when making our joint magazine advert and digipaks as we have both decided on darker colours being used in the background with an image of our artist attracting most of the attention in order to familiarise and connect our audience with the artist.
The pictures below are the ones we will be using for our digipack and magazine album advert. As mentioned they are similar shots, with different costumes used in each one. The desired effect was to create a running theme by using the same body language and neutral facial expressions in each picture. After finishing our photo shoot it was evident that the photo shoot may be seen as too repetitive and boring for an audience, so given the chance to reproduce our photo shoot we would use a wider variety of shots.
I feel that the quality of the pictures we took was very good and that the connection with the audience through the use of the close up is very strong. The representation of our artist that we created was one that portrays him as a strong character through his intense stare, which also puts him across as professional.
The clothing in the different shots is simple, with him pictured wearing plain coloured t shirts. The effect of this, rather than showing him in fancy designer clothing, was to make him seem more relatable to the audience and also more humble, not flash. This in turn could encourage people to listen to his music as they can see he is not just a show off, and is not flash like many other artists.
If we could have done things again I believe we could have got a wider variety of pictures. The main pictures that we are using in our digipack all include the same red background, with the same facial expression on the artist. When taking these photographs we felt the effect of this would be to have a running theme throughout our digipack and also throughout our magazine advert. However, we have now realised that this can be seen as quite repetitive and unadventurous, especially in the dance genre of music, something usually seen as more out there.
In our group the individual digipaks and magazine advert covers include similar styles of lighting and also include photos of the artist in both. This makes it easier when making our joint magazine advert and digipaks as we have both decided on darker colours being used in the background with an image of our artist attracting most of the attention in order to familiarise and connect our audience with the artist.
The pictures below are the ones we will be using for our digipack and magazine album advert. As mentioned they are similar shots, with different costumes used in each one. The desired effect was to create a running theme by using the same body language and neutral facial expressions in each picture. After finishing our photo shoot it was evident that the photo shoot may be seen as too repetitive and boring for an audience, so given the chance to reproduce our photo shoot we would use a wider variety of shots.
Saturday, 15 November 2014
Filming schedule
A filming schedule is a table which plans out when each shot is going to filmed, at what time it will be filmed and what things are included in the shot and the equipment necessary. This is vitally important in terms of efficiency when carrying out the filming process. By having a planned out schedule it means you can make the best use of your time instead of not having a clear focus on what needs to be done in each day. It also makes sure that no shots have been missed out from your story board as you can go through the schedule and check that all of the shots have been carried out successfully.
Factors outside of our filming came into play and we were unable to film at the exact times we had planned. However we included all the shots we had scheduled in and followed the schedule very closely. We felt it gave us a clear indicator of what needed filming before the deadline and allowed us to prepare before each filming session and use the time as efficiently as possible to get it done.
Factors outside of our filming came into play and we were unable to film at the exact times we had planned. However we included all the shots we had scheduled in and followed the schedule very closely. We felt it gave us a clear indicator of what needed filming before the deadline and allowed us to prepare before each filming session and use the time as efficiently as possible to get it done.
Shot
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Date & time
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Location
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Content /Action
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Shot type & Duration
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Costume/ hair/ make up
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Iconography
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Personnel
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Equipment
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1
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13.11.14
8:00pm
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Mid shot
Artist head and torso. Switches to a long shot as the boy reaches the bottom of the alleyway.
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Artist Costume: Cream jumper and grey joggings bottoms with grey trainers.
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Actor,
Camera man,
Location manager
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Digital camera, batteries,
tripod, Tape / memory card and the headlights from the car to provide a good light.
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2
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3
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4
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5
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Risk Assessment - Miss Georgiou
When filming a risk assessment is vital in making sure that the filming process is carried out safely. By identifying possible hazards and looking at how to prevent these, we can then prepare ourselves for anything that we may come across when filming.
Our video was filmed with the use of a car so there were many dangers that we had to look out for when carrying out the filming process. The way we dealt with this was by being cautious whilst filming and making sure we were safe at all times.
Trailing leads whilst filming provided a hazard as they could have caused us to trip and become injured. By covering these in gaffer tape it eliminated the hazard and meant that we could continue filming safely.
Our production included things like fireworks and flares which also provided hazards, such as burning or causing harm to others around us. By wearing gloves and other items of protective clothing when filming it eliminated this risk and helped to insure our safety
We eliminated the danger that was presented when filming in the car. Much of our presentation was filmed whilst in the moving car which meant there was ample opportunity for us to have an accident or to become distracted when filming. To eliminate this we made sure that the driver was never holding the camera or that the camera was not placed somewhere that could have been a distraction. This meant we could concentrate at all times and stay safe.
Our video was filmed with the use of a car so there were many dangers that we had to look out for when carrying out the filming process. The way we dealt with this was by being cautious whilst filming and making sure we were safe at all times.
Trailing leads whilst filming provided a hazard as they could have caused us to trip and become injured. By covering these in gaffer tape it eliminated the hazard and meant that we could continue filming safely.
Our production included things like fireworks and flares which also provided hazards, such as burning or causing harm to others around us. By wearing gloves and other items of protective clothing when filming it eliminated this risk and helped to insure our safety
We eliminated the danger that was presented when filming in the car. Much of our presentation was filmed whilst in the moving car which meant there was ample opportunity for us to have an accident or to become distracted when filming. To eliminate this we made sure that the driver was never holding the camera or that the camera was not placed somewhere that could have been a distraction. This meant we could concentrate at all times and stay safe.
Thursday, 13 November 2014
music video storyboard
The purpose of a storyboard is to clearly plan scene by scene how your music video is going to pan out. By clearly laying out the timing of each shot and the type of shot it is going to be, the filming process is made much more easy and it also more time efficient knowing what you are shooting each day.
We collected primary and secondary research asking questionnaires on what people wanted to see in music videos. Once we had collected these results and also analysed other music videos from the same genre as ours we decided upon the narrative of our own video.
We had a storyboard template which made it easy to lay out and clear to understand. We shared responsibility by one of us drawing us the pictures and one of us filling in information such as timing of shot, type of shot, location of shot and who was in the shot. By using these specifics for each shot we were able to plan out our music video and properly prepare ourselves for the filming process. I found this very helpful as when it came to filming we had clearly laid out ideas of what needed achieving in each filming session.
By drawing the shots it gave us a way of putting our ideas on paper and then trying to recreate them as accurately as possible when we filmed. However one down side of this for example in our first shot we had an idea of a high angle wide shot to establish the scene. This however was not possible to create as the height and depth of the shot we wanted was not possible with the equipment at our disposal.
We collected primary and secondary research asking questionnaires on what people wanted to see in music videos. Once we had collected these results and also analysed other music videos from the same genre as ours we decided upon the narrative of our own video.
We had a storyboard template which made it easy to lay out and clear to understand. We shared responsibility by one of us drawing us the pictures and one of us filling in information such as timing of shot, type of shot, location of shot and who was in the shot. By using these specifics for each shot we were able to plan out our music video and properly prepare ourselves for the filming process. I found this very helpful as when it came to filming we had clearly laid out ideas of what needed achieving in each filming session.
By drawing the shots it gave us a way of putting our ideas on paper and then trying to recreate them as accurately as possible when we filmed. However one down side of this for example in our first shot we had an idea of a high angle wide shot to establish the scene. This however was not possible to create as the height and depth of the shot we wanted was not possible with the equipment at our disposal.
Wednesday, 12 November 2014
Planning Digipak - Miss Miller
Digipaks serve the purpose of giving the audience a more in depth look at there artist. The Digipaks provide more than a regular album making it more personal for the consumer. The use of digipack grew in the early 2000's as artists realised its potential of allowing them to offer more to their fans and also make more, as the average price of a digipack is more than a regular album.
In my digipack I wanted to keep a similar theme to my magazine advert. The front cover and the drawing on the cd are the same as the magazine advert. It is a close up of Calvin Harris's face, who is coloured in blue. This repetition of the image is something which I felt would make the album and digipack recognisable and act as a sort of logo for the track.
The blue colouring further helped the digipack to stand out and attract an audience. The background of the track list is yellow. In my magazine advert the CD itself was yellow, so this again keeps the same theme. Bright colours means it will be eye catching for the audience and increase suspicion into the album and encourage people to purchase it.
We felt that a personal letter or message from the artist is something which set the digipack apart from just a regular album, so this was also included on ours. Using hand written typography for this element of the digipack it personalised each copy as it seemed as though the artist had written it themselves.
I feel that the formal font used and the different bright, eye catching colours give the digipack a feel of chaos and give it a care free element, while also a feel of professionalism through its actual layout. The close up images of the artist further the personalisation created with the letter all in all extended the experience of those who purchase it.
In my digipack I wanted to keep a similar theme to my magazine advert. The front cover and the drawing on the cd are the same as the magazine advert. It is a close up of Calvin Harris's face, who is coloured in blue. This repetition of the image is something which I felt would make the album and digipack recognisable and act as a sort of logo for the track.
The blue colouring further helped the digipack to stand out and attract an audience. The background of the track list is yellow. In my magazine advert the CD itself was yellow, so this again keeps the same theme. Bright colours means it will be eye catching for the audience and increase suspicion into the album and encourage people to purchase it.
We felt that a personal letter or message from the artist is something which set the digipack apart from just a regular album, so this was also included on ours. Using hand written typography for this element of the digipack it personalised each copy as it seemed as though the artist had written it themselves.
I feel that the formal font used and the different bright, eye catching colours give the digipack a feel of chaos and give it a care free element, while also a feel of professionalism through its actual layout. The close up images of the artist further the personalisation created with the letter all in all extended the experience of those who purchase it.
Digipak analysis- Miss Miller
The purpose of a Digipak to promote the album and give the content of what will be included within the Digipak. The Digipak is not only to attract fans but it can be used to attract a wider audience. It also allows the artist to use a range of colours and pictures to express their album which gives their target audience to understand the vibe of the songs and albums. A CD album only has the CD, front cover on the song promoting the song and the list of songs that are included on the album. A Digipak has three other slides that have other images to promote the artists, album and song. It allows the audience to understand more about the artist.
Digipaks serve the purpose of giving the audience a more in depth look at there artist. The Digipaks provide more than a regular album making it more personal for the consumer. The use of digipack grew in the early 2000's as artists realised its potential of allowing them to offer more to their fans and also make more, as the average price of a digipack is more than a regular album.
This is daft punks digipack for there album, human after all. There is a theme, with the computerised effect tying in with the electronic genre. The technological theme looks professional and simple, which reflects how they see their music. The layout is both simplistic but also intricate with the design of the writing showing an attention to detail. The attention detail may also be showing the audience that there is an attention to detail in the music of the group also, as well as the professionalism portrayed in the font.
The use of white font on the black background clearly shows the information that the group want to show to the viewers. The song names along one side provide information on the CD's songs with the letter from the group entitled 'digital love' providing something extra. The letter gives the album a personalised feel and sets the digipack apart from a regular album. This is something I find effective in making the digipack more attractive for an audience and is something I would like to see in my own digipack.
Digipaks serve the purpose of giving the audience a more in depth look at there artist. The Digipaks provide more than a regular album making it more personal for the consumer. The use of digipack grew in the early 2000's as artists realised its potential of allowing them to offer more to their fans and also make more, as the average price of a digipack is more than a regular album.
This is daft punks digipack for there album, human after all. There is a theme, with the computerised effect tying in with the electronic genre. The technological theme looks professional and simple, which reflects how they see their music. The layout is both simplistic but also intricate with the design of the writing showing an attention to detail. The attention detail may also be showing the audience that there is an attention to detail in the music of the group also, as well as the professionalism portrayed in the font.
The use of white font on the black background clearly shows the information that the group want to show to the viewers. The song names along one side provide information on the CD's songs with the letter from the group entitled 'digital love' providing something extra. The letter gives the album a personalised feel and sets the digipack apart from a regular album. This is something I find effective in making the digipack more attractive for an audience and is something I would like to see in my own digipack.
Planning Editing Styles
A variety of editing styles is essential within a music video because it keeps the audience engaged. Having a variety of editing styles stops the video becoming repetitive and creates different effects with each style for the audience.
Three editing styles that we want to use in our own music video are;
Three editing styles that we want to use in our own music video are;
- A time lapse
- Fast timing of shots
- Slow timing of shots
The slow timing of shots is something to conventional to our genre of music. The effect of this editing style is that it engages the audience from the outset, usually by setting the scene. This will be used at the very beginning of the video when the music is building up as the beat quickens. This ties in with the theory of Goodwin as it provides a link between the music and the visuals. Slow timing of shots also allows us to introduce the narrative, and familiarise the audience with the main character of the video through longer shots showing the characters face and costume.
The fast timing of shots will be introduced when the beat quickens and the chorus comes in. This will provide a link between the music and the visuals, just like the slow timing of shots. The pace and timing of the shots, will represent the action that is going on within the video. As the night picks up and the characters are seen driving the car and going to clubs we hope the timing of shots will portray the fast paced, wild feel to it.
We wanted to make the night seem never ending and give the audience a feel that they are on the journey with the main characters. Through the time lapse we feel that we could show a long period of time passing and possibly suggest that the main character is under the influence of alcohol or possibly drugs. We felt this gave the video quite a unique feel and by not particularly conforming to the genre stereotypes made the video more attractive to viewers.
Through the use of editing styles we want to establish a strong link between the visuals and music. We want the pace of the song and pace of the editing to match in order for us to completely engage the audience and create the strongest effect possible.
We wanted to make the night seem never ending and give the audience a feel that they are on the journey with the main characters. Through the time lapse we feel that we could show a long period of time passing and possibly suggest that the main character is under the influence of alcohol or possibly drugs. We felt this gave the video quite a unique feel and by not particularly conforming to the genre stereotypes made the video more attractive to viewers.
Through the use of editing styles we want to establish a strong link between the visuals and music. We want the pace of the song and pace of the editing to match in order for us to completely engage the audience and create the strongest effect possible.
Tuesday, 11 November 2014
Planning magazine advert
Magazine adverts can be vital to an artist in terms of promotion for an album. The use of a magazine advert is that it can raise awareness for the upcoming album and maximise sales by putting the release in the view of the public. The advert can also reach a new target audience and attract fans that may otherwise not be interested in the particular genre of the artist. By keeping the news of the album in the public eye, a hype around the album can be created, which in turn will make more people want to purchase it once it has been released. I created my own magazine advert for our song we will be using for our music video, which is blame by Calvin Harris and John Newman.
I wanted to create something unique and something which engaged the reader when looking at the advert. The design of my magazine advert includes a central image of Calvin Harris. By featuring the artist in the advert it can attract more listeners and fans to the music as it provides a more personal connection between the artist and the fans as the shot of him is an extreme close up of his face. Other albums of Calvin Harris included similar images to this, so by also including this I felt it was conformative of the genre. Albums by 'example' and 'avicci' also include close up images of the artist which give the advert a more personal feel, showing the artist and his emotions through the close up.
The colouring of Blue for the face of my artist gave the poster a unique feel, and this partnered with the yellow colouring of the picture of the cd, meant that this advert would stand out to all those reading it. The promotional aspect of the advert was clear, both with the central large image, and Calvin Harris's name clearly visible in big bold font. The Typography meant that the artist and song name stood out amongst its background.
I didn't want to over complicate the design of my magazine advert so kept it simple. The main points I wanted to put across were the name of the song and the name of the artist, which I felt are clearly communicated to the reader. The plain white background I felt allowed these pieces of information to stand out more clearly than if there was an intricate of more brightly coloured background.
The language used is also minimal and simplistic with no adjectives or sentences used. The effect of this is that I want the audience to be enticed by the lack of information and possibly enquire for themselves and go and listen to the song.
I wanted to create something unique and something which engaged the reader when looking at the advert. The design of my magazine advert includes a central image of Calvin Harris. By featuring the artist in the advert it can attract more listeners and fans to the music as it provides a more personal connection between the artist and the fans as the shot of him is an extreme close up of his face. Other albums of Calvin Harris included similar images to this, so by also including this I felt it was conformative of the genre. Albums by 'example' and 'avicci' also include close up images of the artist which give the advert a more personal feel, showing the artist and his emotions through the close up.
The colouring of Blue for the face of my artist gave the poster a unique feel, and this partnered with the yellow colouring of the picture of the cd, meant that this advert would stand out to all those reading it. The promotional aspect of the advert was clear, both with the central large image, and Calvin Harris's name clearly visible in big bold font. The Typography meant that the artist and song name stood out amongst its background.
I didn't want to over complicate the design of my magazine advert so kept it simple. The main points I wanted to put across were the name of the song and the name of the artist, which I felt are clearly communicated to the reader. The plain white background I felt allowed these pieces of information to stand out more clearly than if there was an intricate of more brightly coloured background.
The language used is also minimal and simplistic with no adjectives or sentences used. The effect of this is that I want the audience to be enticed by the lack of information and possibly enquire for themselves and go and listen to the song.
Monday, 3 November 2014
Cinematography
The purpose of cinematography is to help add to the effect that we are trying to create. This is different when trying to show a concept, narrative or performance technique. For example when showing a performance scene, we will use a certain shot such as a mid shot. This might be to show the characters/artist dancing and focus the scene on them. Also, cinematography is used to provoke the emotions of the audience. This could be using a hand held shot in order to give the audience the point of view from being in the scene. This makes it more relatable and interesting for the audience as they feel like they are in the music video.
One camera shot that we will be using is a panning shot of the sights over the lake where the boys are sat at the beginning of the video. The purpose of this is for the audience to establish the scene of of the opening to our music video. When filming in London we will also use this shot to show all the famous landmarks such as the London Eye, The Gherkin and London Bridge, which will be recognisable to the audience and they will therefore know where the scene is set. They will therefore be grasped by the video immediately as they can identify this eye catching scenery and they can relate to it. This is conventional to the house genre as the music has not yet started at this point and many dance artists show a scene before the start of the music.
Another camera shot that we will be using is a low angle shot, to show the busy workers walking around the streets of London. The camera will continuously film the same street for 5 minutes and this footage will then be sped up to create an effect of time passing. This will relate to the fact that the characters are out partying and the time is going by quickly, which may also suggest to the audience they have taken drugs.
The next camera shot that we will be using is a close up on the main characters face. At the beginning of the video during a family argument the use of a close up, also partnered with a high angle shot can make the main character seem vulnerable and therefore strengthen his relationship with the audience.
The final camera shot that we will be using is a two shot of the two characters sitting in the car as they drive through London. This will be from the back seat of the car and will show the friends to be equal. This will be used a couple of times during the video and has the effect that the audience is in the car with the two ain characters, which therefore further engages the audience in the video.
One camera shot that we will be using is a panning shot of the sights over the lake where the boys are sat at the beginning of the video. The purpose of this is for the audience to establish the scene of of the opening to our music video. When filming in London we will also use this shot to show all the famous landmarks such as the London Eye, The Gherkin and London Bridge, which will be recognisable to the audience and they will therefore know where the scene is set. They will therefore be grasped by the video immediately as they can identify this eye catching scenery and they can relate to it. This is conventional to the house genre as the music has not yet started at this point and many dance artists show a scene before the start of the music.
Another camera shot that we will be using is a low angle shot, to show the busy workers walking around the streets of London. The camera will continuously film the same street for 5 minutes and this footage will then be sped up to create an effect of time passing. This will relate to the fact that the characters are out partying and the time is going by quickly, which may also suggest to the audience they have taken drugs.
The next camera shot that we will be using is a close up on the main characters face. At the beginning of the video during a family argument the use of a close up, also partnered with a high angle shot can make the main character seem vulnerable and therefore strengthen his relationship with the audience.
The final camera shot that we will be using is a two shot of the two characters sitting in the car as they drive through London. This will be from the back seat of the car and will show the friends to be equal. This will be used a couple of times during the video and has the effect that the audience is in the car with the two ain characters, which therefore further engages the audience in the video.
Sunday, 2 November 2014
Planning lighting and colour
Planning lighting and colour
Lighting and colour is important for a music video as it
helps the audience believe that the scene is realistic if natural lighting has
been used. If colour filters have been used it could make the scene more
effective as it if we put the dance scenes in black and white it will make it
stand out more than the rest of the scenes that we will use in our music videos.
The use of colouring and lighting can also be used emotively to provoke fear in
dim lighting or happiness when showing the bright lights of a club. Examples
song watch the sun come up, gives off a happy vibe, which is achieved through
frequent shots of sunsets and bright lighting on the beach/
We are going to use strobe lighting during the club scenes
as this relates to the dance genre of the song. Stereotypically dance scenes
are included in music videos to make the video appeal to the target audience, as
already shown through my research into many Calvin Harris songs and also into
songs like Right here by route 94. The effect of the lighting is that it will
make the audience want to replicate what they are seeing in the video and
stimulate them as the watch the video, as they will also be wanting to go clubbing.
We are going to use
natural lighting when we are walking and driving around in London as this will
make the audience see the real hustle and bustle in the city by using minimal
effects and relying on actual lighting from building and vehicles and street
lights to give the scene a more authentic feel. This is stereotypical as it
makes the music video seem more realistic to the target audience and it also
relates to the lyrics with reference to the night.We will be have natural low key lighting for when the boys are in the car at night. We will use this to make the scene feel more real and give the audience the feel that they are in the car. We want the audience to be able to relate to the car journey scene and we want them to want to re-live the party scenes that will be included in our music video. This is conventional to a dance style music video as it normally includes a party scene. This will the allow the target audience to build a relationship as they will want to be in the music video as they see that everyone is having a good time.
Thursday, 23 October 2014
lyrics analysis- Miss Georgiou
The lyrics of a song are important in engaging the audience. If lyrics are successfully matched with the visuals then the song can be entertaining for the audience and make them more inclined to watch the video. Lyrics can evoke emotion and connect the audience with the artist or the group. With a successful music video to match the lyrics, this sense of connection between the viewer and the song can be strengthened. Through making our music video relatable and engaging we aimed to create this in our own production.
We printed off a copy of our own song lyrics, and went about annotating them. We looked for repetitions in the lyrics and tried to identify opportunities for the different timing of shots, whilst also seeing where we could use Goodwin's theory to provide a link between the visuals and the lyrics.
Analysing the lyrics of our song was important in seeing connotations in the lyrics of the song and seeing if the words used could impact the decisions we made in our productions.
In our music video we decided to follow Goodwin's theory and have a direct link between our music and our visuals. The effect of this is that it provides the audience with more of a viewing experience and extends the feel of escapism.
When analysing the lyrics for our song 'Blame' by John Newman and Calvin Harris, we decided to start of with a slow timing of shots. This is a technique used in many of the songs that we analysed and decided that the effect of this in the first verse would be good for establishing the scene of the video. We felt that the effect of this timing of shots was one that could successfully entice our audience into the video from the outset. The effect of this is that it also builds an element of suspense as the pace of the song begins to pick up. The lyrics below show when we will use this slow timing of shots.
The repetition of the lyrics "don't blame it on me" partnered with the visuals of our video, we felt, would make the song entertaining, engaging and easy to remember for the viewers of the song.
At the chorus of the song we made the decision to bring in a quicker pace to the song by matching the timing of shots to the music. Editing our shots in time with the music strengthens the link of the lyrics and visuals.
We went about identifying pivotal parts of the song like the 'bass drops' which were a good opportunity to incorporate in some fast editing, especially in the build up to these drops. These are an important part of a dance song, and they probably hold more importance than the lyrics themselves, as the songs are primarily based around the rhythm.
We printed off a copy of our own song lyrics, and went about annotating them. We looked for repetitions in the lyrics and tried to identify opportunities for the different timing of shots, whilst also seeing where we could use Goodwin's theory to provide a link between the visuals and the lyrics.
Analysing the lyrics of our song was important in seeing connotations in the lyrics of the song and seeing if the words used could impact the decisions we made in our productions.
In our music video we decided to follow Goodwin's theory and have a direct link between our music and our visuals. The effect of this is that it provides the audience with more of a viewing experience and extends the feel of escapism.
When analysing the lyrics for our song 'Blame' by John Newman and Calvin Harris, we decided to start of with a slow timing of shots. This is a technique used in many of the songs that we analysed and decided that the effect of this in the first verse would be good for establishing the scene of the video. We felt that the effect of this timing of shots was one that could successfully entice our audience into the video from the outset. The effect of this is that it also builds an element of suspense as the pace of the song begins to pick up. The lyrics below show when we will use this slow timing of shots.
The repetition of the lyrics "don't blame it on me" partnered with the visuals of our video, we felt, would make the song entertaining, engaging and easy to remember for the viewers of the song.
At the chorus of the song we made the decision to bring in a quicker pace to the song by matching the timing of shots to the music. Editing our shots in time with the music strengthens the link of the lyrics and visuals.
We went about identifying pivotal parts of the song like the 'bass drops' which were a good opportunity to incorporate in some fast editing, especially in the build up to these drops. These are an important part of a dance song, and they probably hold more importance than the lyrics themselves, as the songs are primarily based around the rhythm.
Planning setting and iconography - miss georgiou
Iconography and setting are important elements of a music video. They set the scene and can engage the audience in the video. They also give the audience an insight into the life of the performer and are a key to any narrative sequence.
In our video we are using 5 different locations;
In our video we are using 5 different locations;
- In a club
- On a road
- In a car
- In a house
- In a forest
The club location has been chosen so that we can conform to stereotypical elements of our music genre. Videos like blame and my love are both set in clubs and achieve giving the audience an insight into the artists life successfully. The club setting has limitations in that the lighting may be to dark and good footage may be difficult to collect. Also clubs may have certain limitations on whether you can or can not film inside the club. However the good thing about this setting is that it is not weather permitting and the fact it is indoors means we can collect footage at any time. The setting also means the song has the opportunity to become a club song, by being recognised as a dance track through the conventional setting, which will in turn increase the exposure of the song and therefore the popularity.
The setting of the street is one used frequently within our video. The limitations of this are that we may not be able to find a street that is empty long enough for us to film. From a health and safety aspect it could also be dangerous to film on a road with cars passing by. Also when planning our music video our ideas included the footage in the street having dry weather, so if there is rain or bad weather it could push our filming back. However, the use of this setting represents our characters are relatable, as by showing them here rather than in a big mansion, we can seem closer to home for most viewers.
Filming in the car is a low risk location. However when filming the shot of the car going over the camera there is a danger of the camera possibly being damaged, which we will have to plan ahead for. The shots from the point of view of the car could also be dangerous if the camera is not secured properly and also if the weather is raining the camera will not be used outside of the car as we planned.
The forest location is something which could make the filming tricky. Lack of lighting and also possible bad weather could make the floor muddy and therefore unable to film on. Similar to the club if the lighting is to dim then picking up anything on the camera will not be possible. However, this is a setting not seen in any other videos that I have analysed, so therefore breaks the conventions and offers the audience something new and unique.
The setting of the street is one used frequently within our video. The limitations of this are that we may not be able to find a street that is empty long enough for us to film. From a health and safety aspect it could also be dangerous to film on a road with cars passing by. Also when planning our music video our ideas included the footage in the street having dry weather, so if there is rain or bad weather it could push our filming back. However, the use of this setting represents our characters are relatable, as by showing them here rather than in a big mansion, we can seem closer to home for most viewers.
Filming in the car is a low risk location. However when filming the shot of the car going over the camera there is a danger of the camera possibly being damaged, which we will have to plan ahead for. The shots from the point of view of the car could also be dangerous if the camera is not secured properly and also if the weather is raining the camera will not be used outside of the car as we planned.
The forest location is something which could make the filming tricky. Lack of lighting and also possible bad weather could make the floor muddy and therefore unable to film on. Similar to the club if the lighting is to dim then picking up anything on the camera will not be possible. However, this is a setting not seen in any other videos that I have analysed, so therefore breaks the conventions and offers the audience something new and unique.
Wednesday, 22 October 2014
magazine advert analysis - Miss Miller
I have chosen to analyse two magazine album adverts from artists Florence and the machine and Ellie Goulding.
The cover of Ellie Goulding's album lights, features her as the centre image. This gives the impression that she is important and immediately puts the readers attention on her. The representation of the artist is one which comes across as professional and relatable. The minimal make up of the character and the simplicity of her hair, gives her a 'girl next door' image, which makes her seem relatable to an audience and sets her apart from other artists. The use of font for her name and the album title is written in gold which has a connotation of wealth and money, but more importantly gives an element of class to the album cover, showing her in a professional light and giving the impression that her music is to be taken seriously. This feel of professionalism is something which is continued with the font used in the reviews of the album at the bottom. The adjectives taken to describe the album from multiple reviews are laid out clearly in a simple bold fond, which show the audience a brief insight into what they can expect from the album and also boosts the artist reputation. This is evidence of the magazine album advert attempting to reach a wider audience as many people reading this may then be more inclined to listen to or purchase her music.
The cover of Ellie Goulding's album lights, features her as the centre image. This gives the impression that she is important and immediately puts the readers attention on her. The representation of the artist is one which comes across as professional and relatable. The minimal make up of the character and the simplicity of her hair, gives her a 'girl next door' image, which makes her seem relatable to an audience and sets her apart from other artists. The use of font for her name and the album title is written in gold which has a connotation of wealth and money, but more importantly gives an element of class to the album cover, showing her in a professional light and giving the impression that her music is to be taken seriously. This feel of professionalism is something which is continued with the font used in the reviews of the album at the bottom. The adjectives taken to describe the album from multiple reviews are laid out clearly in a simple bold fond, which show the audience a brief insight into what they can expect from the album and also boosts the artist reputation. This is evidence of the magazine album advert attempting to reach a wider audience as many people reading this may then be more inclined to listen to or purchase her music.
Florence and the machines album cover uses mainly black. This may be to represent a more gothic or indie theme to the album. The cartoon illustration of the main artist and the less formal font saying the name of the group gives the album cover a less professional feel, showing that it may be aimed at a more teenage audience. Like the Ellie Goulding album cover the artist is the central image of the album cover, which puts her in main view of the reader.
Through looking at these two album covers it is clear that having the artist as the main image of the album cover is something I want to have. I feel like this is something that can easily attract an audience and maybe an audience which wouldn't normally listen to this artists music, through putting the main focus on them. I also think after looking at both magazine album adverts that reviews from magazines included on the album cover are a key element in making people want to listen to the music by seeing positive reviews from well respected newspapers and music critics.
Monday, 20 October 2014
Planning artist image- Miss Georgiou
Artist representation is important in a music video as it something which can put across the lifestyle of a musical artist. This is something that can attract the audience by giving them a further insight into the artist or character that is in their video. It can be the key in portraying an artist in a certain light. Whether that is extravagant or down to earth.
In my own music video we will not be featuring our artist. We will need to focusing on representation the characters in our video well, and in a way where they can connect with the audience and make the video entertaining for the viewer. As may viewers will want to see the artist, we have to compensate by representing our characters successful and making sure the fulfil the expectations of the audience.
Our characters chosen, are the same age as our target audience, 18-25. The costuming of the characters will be things like jeans and trainers and other simplistic clothes. This type of clothing keeps the characters looking like regular people. This makes the video and the characters in the video more relatable. This use of costume is quite conventional but at the same time unconventional. In some videos like Summer by Calvin Harris he is seen to be wearing a plain white t shirt with jeans. However in some videos like Otis by Jay z and Kanye West, they are dressed very well with jewellery and nice clothes, which gives more of an insight into the lives of the artist, showing there wealth.
By not using the artist we think that the audience could relate to the video more, as the artist was in it he would look more superior.
In my own music video we will not be featuring our artist. We will need to focusing on representation the characters in our video well, and in a way where they can connect with the audience and make the video entertaining for the viewer. As may viewers will want to see the artist, we have to compensate by representing our characters successful and making sure the fulfil the expectations of the audience.
Our characters chosen, are the same age as our target audience, 18-25. The costuming of the characters will be things like jeans and trainers and other simplistic clothes. This type of clothing keeps the characters looking like regular people. This makes the video and the characters in the video more relatable. This use of costume is quite conventional but at the same time unconventional. In some videos like Summer by Calvin Harris he is seen to be wearing a plain white t shirt with jeans. However in some videos like Otis by Jay z and Kanye West, they are dressed very well with jewellery and nice clothes, which gives more of an insight into the lives of the artist, showing there wealth.
By not using the artist we think that the audience could relate to the video more, as the artist was in it he would look more superior.
Tuesday, 14 October 2014
Research into chosen music artists- Miss Georgiou
The artist that my group and I chose to use for our music video, was Calvin Harris. We chose this artist as it is someone who we are both very interested in, as we are both fans of his music. Harry and I thought that we would be more interested working on an artist we both like, rather than someone neither of us listen to. Both being fans of his music meant that we had a good knowledge of many of his music videos. When creating our own this meant we knew what elements of the videos we liked and from those elements, which ones we wanted to include in our own production.
Calvin Harris as an artist has been very successful, and has been rewarded accordingly. Below is a table of his nominations and awards, since his career began. He has been nominated for a total of 62 awards since 2007, winning 16 of them.
He was first attracted to music in his teens and was recording bedroom demos by 1999. Harris signed contracts with three six zero group and and sony BMG In 2006 after he had been discovered by Tommie Sunshine on his social networking site myspace. calvin harris is currently with fly eye, columbia, ministry of sound, roc nation and ultra records, making him one of the biggest current dj's in the world.
His third studio album sold more than 540,000 copies in the UK. 18 Months is the third studio album by Scottish DJ and record producer Calvin Harris. It was released on 26 October 2012 by Columbia Records. The album includes the singles "Bounce", "Feel so close", "Let's go", "We'll be coming back for you ", "Sweet Nothing", "Drinking from the bottle", "I need your love" and "Thinking about you". All eight of the aforementioned singles, along with "We found love" (featuring Rihanna), reached the top ten of the UK Singles chart, making 18 Months the first album in history to have nine top ten singles.
Calvin Harris as an artist has been very successful, and has been rewarded accordingly. Below is a table of his nominations and awards, since his career began. He has been nominated for a total of 62 awards since 2007, winning 16 of them.
He was first attracted to music in his teens and was recording bedroom demos by 1999. Harris signed contracts with three six zero group and and sony BMG In 2006 after he had been discovered by Tommie Sunshine on his social networking site myspace. calvin harris is currently with fly eye, columbia, ministry of sound, roc nation and ultra records, making him one of the biggest current dj's in the world.
His third studio album sold more than 540,000 copies in the UK. 18 Months is the third studio album by Scottish DJ and record producer Calvin Harris. It was released on 26 October 2012 by Columbia Records. The album includes the singles "Bounce", "Feel so close", "Let's go", "We'll be coming back for you ", "Sweet Nothing", "Drinking from the bottle", "I need your love" and "Thinking about you". All eight of the aforementioned singles, along with "We found love" (featuring Rihanna), reached the top ten of the UK Singles chart, making 18 Months the first album in history to have nine top ten singles.
Here’s Calvin’s full Official Top 20 Biggest Selling Tracks:
| TRACK | CREDITED ARTIST | PEAK POSITION | YEAR | |
| 1 | WE FOUND LOVE | RIHANNA FT CALVIN HARRIS | 1 | 2011 |
| 2 | DANCE WIV ME | DIZZEE RASCAL/HARRIS/CHROME | 1 | 2008 |
| 3 | I'M NOT ALONE | CALVIN HARRIS | 1 | 2009 |
| 4 | BOUNCE | CALVIN HARRIS FT KELIS | 2 | 2011 |
| 5 | FEEL SO CLOSE | CALVIN HARRIS | 2 | 2011 |
| 6 | SWEET NOTHING | CALVIN HARRIS/FLORENCE WELCH | 1 | 2012 |
| 7 | I NEED YOUR LOVE | CALVIN HARRIS/ELLIE GOULDING | 4 | 2013 |
| 8 | DRINKING FROM THE BOTTLE | CALVIN HARRIS FT TINIE TEMPAH | 5 | 2012 |
| 9 | WE'LL BE COMING BACK | CALVIN HARRIS FT EXAMPLE | 2 | 2012 |
| 10 | LET'S GO | CALVIN HARRIS FT NE-YO | 2 | 2012 |
| 11 | UNDER CONTROL | CALVIN HARRIS/ALESSO/HURTS | 1 | 2013 |
| 12 | THINKING ABOUT YOU | CALVIN HARRIS FT AYAH MARAR | 8 | 2013 |
| 13 | READY FOR THE WEEKEND | CALVIN HARRIS | 3 | 2009 |
| 14 | ACCEPTABLE IN THE 80S | CALVIN HARRIS | 10 | 2007 |
| 15 | THE GIRLS | CALVIN HARRIS | 3 | 2007 |
| 16 | FLASHBACK | CALVIN HARRIS | 18 | 2009 |
| 17 | YOU USED TO HOLD ME | CALVIN HARRIS | 27 | 2010 |
| 18 | OFF THE RECORD | TINCHY STRYDER/CALVIN HARRIS | 24 | 2011 |
| 19 | MERRYMAKING AT MY PLACE | CALVIN HARRIS | 43 | 2007 |
| 20 | HERE 2 CHINA | CALVIN HARRIS | N/A | 2012 |
| Year | Award | Category | Nominated work | Result |
|---|---|---|---|---|
| 2007 | BT Digital Music Awards | Best Electronic Artist or DJ | Calvin Harris | Nominated |
| Q Awards | Best Breakthrough Artist | Nominated | ||
| 2008 | XFM New Music Award | — | I Created Disco | Nominated |
| Shortlist Music Prize | — | Nominated | ||
| Popjustice £20 Music Prize | — | "Dance wiv Me" (with Dizzee Rascal and Chrome) | Nominated | |
| 2009 | The Music Producers Guild Awards | Best Remixer | Calvin Harris | Won |
| BRIT Awards | British Single | "Dance wiv Me" (with Dizzee Rascal and Chrome) | Nominated | |
| NME Awards | Best Dancefloor Filler | Won | ||
| Ivor Novello Awards | Best Contemporary Song | Nominated | ||
| Popjustice £20 Music Prize | Best Contemporary Song | "I'm Not Alone" | Nominated | |
| 2010 | BRIT Awards | Best British Male | Calvin Harris | Nominated |
| 2012 | MTV Video Music Awards | Video of the Year | "We Found Love" (with Rihanna) | Won |
| Best Pop Video | Nominated | |||
| Best Electronic Video | "Feel So Close" | Won | ||
| MTV Europe Music Awards | Best Song | "We Found Love" (with Rihanna) | Nominated | |
| Best Video | Nominated | |||
| Best Electronic Act | Calvin Harris | Nominated | ||
| MTV Video Music Awards Japan | Best Pop | "We Found Love" (with Rihanna) | Nominated | |
| American Music Awards | Favorite Electronic Dance Music Artist | Calvin Harris | Nominated | |
| Teen Choice Awards | Electronic Dance Music Artist | Nominated | ||
| MuchMusic Video Awards | International Video of the Year – Artist | "We Found Love" (with Rihanna) | Nominated | |
| International Dance Music Awards | Best R&B/Urban Dance Track | Won | ||
| Best Commercial/Pop Dance Track | Won | |||
| NRJ Music Awards | Best Song International | Nominated | ||
| Billboard Music Awards | Top Radio Song | Nominated | ||
| mtvU Woodie Awards | EDM Effect Woodie | Won | ||
| 2013 | Grammy Awards | Best Dance Recording | "Let's Go" (featuring Ne-Yo) | Nominated |
| Best Short Form Music Video | "We Found Love" (with Rihanna) | Won | ||
| BRIT Awards | British Male Solo Artist | Calvin Harris | Nominated | |
| NME Awards | Dancefloor Anthem | "Sweet Nothing" (featuring Florence Welch) | Won | |
| ASCAP Pop Music Awards | Most Performed Song | "We Found Love" (with Rihanna) | Won | |
| "Let's Go" (featuring Ne-Yo) | Won | |||
| "Where Have You Been" | Won | |||
| "Feel So Close" | Won | |||
| MTV Video Music Awards Japan | Best Collaboration | "Sweet Nothing" (featuring Florence Welch) | Nominated | |
| International Dance Music Awards | Best Commercial/Pop Dance Track | Won | ||
| Best Progressive Track | Nominated | |||
| Best Music Video | Nominated | |||
| Best Remixer | Calvin Harris | Nominated | ||
| Best Artist (Solo) | Nominated | |||
| Teen Choice Awards | Electronic Dance Music Artist | Nominated | ||
| Billboard Music Awards | Top EDM Song | "Sweet Nothing" (featuring Florence Welch) | Nominated | |
| "Feel So Close" | Nominated | |||
| Top Dance Artist | Calvin Harris | Nominated | ||
| Top EDM Artist | Nominated | |||
| American Music Awards | Favorite Electronic Dance Music Artist | Nominated | ||
| Scottish Album of the Year | Album of the Year | 18 Months | Nominated | |
| Ivor Novello Awards | Songwriter of the Year | Calvin Harris | Won | |
| MTV Video Music Awards | Best Collaboration | "I Need Your Love" (featuring Ellie Goulding) | Nominated | |
| Best Song of the Summer | Nominated | |||
| MTV Europe Music Awards | Best Electronic Act | Calvin Harris | Nominated | |
| Best UK & Ireland Act | Nominated | |||
| 2014 | Grammy Awards | Best Dance Recording | "Sweet Nothing" (featuring Florence Welch) | Nominated |
| Best Dance/Electronica Album | 18 Months | Nominated | ||
| BRIT Awards | British Single of the Year | "I Need Your Love" (featuring Ellie Goulding) | Nominated | |
| British Video | Nominated | |||
| iHeartRadio Music Awards | EDM Song of the Year | "Sweet Nothing" (featuring Florence Welch) | Nominated | |
| Billboard Music Awards | Top Dance/Electronic Artist | Calvin Harris | Nominated | |
| Teen Choice Awards | Electronic Dance Music Artist | Won | ||
| EDM Song | "Summer" | Nominated | ||
| Summer Song | Nominated | |||
| MTV Video Music Awards | Best Dance Video | Nominated |
I looked at the song we would be producing a video for, Blame by John Newman and Calvin Harris. By looking at a song by Calvin Harris I could see if there were any reoccurring themes in his videos and the genre itself. Similarly to Summer, the timing of shots is one of the most important aspects of Calvin Harris's videos. This highlighted to me that to be successful in building suspense in a song and to capture the audience the link between the visuals and audio would have to be created through the timing of shots. The artists are again featured, in a less relatable way this time. This is done through the setting of a mansion with attractive women walking around and John Newman dressed in expensive clothes. However, this too can be entertaining for an audience getting to see inside the life of their favourite artists and seeing how they live.
I also looked at the song summer by Calvin Harris. In Summer, it is clear to see that at the beginning of the song a slower timing of shots is used, to create an atmosphere which almost feels like the calm before the storm. This is backed by the timing of shots becoming faster as the beat picks up through the song. This use of shot timing is effective in providing more of a link between the visuals and the audio of the song, which is something I felt I really wanted to include in my own production. The artist, Calvin Harris, is featured in the video and seen walking along a long road whilst he sings the song. By featuring the artist the video may seem more attractive for an audience by being able to see someone they view as an idol or a favourite artist. It also tied in with Dyers theory of an artist being ordinary yet extra ordinary. It achieved this through the outfit of Calvin Harris wearing a plain white t shirt and jeans, unlike many other artists who are seen to wear more expensive designer clothes in their video. However the extraordinary side is created through the portrayal of his lifestyle as the video includes a large number of woman and fast cars, a lifestyle which most do not live. The video is not a full narrative bus has an element of that about it. Although there is no real story the narrative does follow the artist in a drag race with another car, which can be seen as narrative. Being able to follow this through the video does it make it more engaging and entertaining, so this is another element of the video that has influenced my own production.
I also looked at the song summer by Calvin Harris. In Summer, it is clear to see that at the beginning of the song a slower timing of shots is used, to create an atmosphere which almost feels like the calm before the storm. This is backed by the timing of shots becoming faster as the beat picks up through the song. This use of shot timing is effective in providing more of a link between the visuals and the audio of the song, which is something I felt I really wanted to include in my own production. The artist, Calvin Harris, is featured in the video and seen walking along a long road whilst he sings the song. By featuring the artist the video may seem more attractive for an audience by being able to see someone they view as an idol or a favourite artist. It also tied in with Dyers theory of an artist being ordinary yet extra ordinary. It achieved this through the outfit of Calvin Harris wearing a plain white t shirt and jeans, unlike many other artists who are seen to wear more expensive designer clothes in their video. However the extraordinary side is created through the portrayal of his lifestyle as the video includes a large number of woman and fast cars, a lifestyle which most do not live. The video is not a full narrative bus has an element of that about it. Although there is no real story the narrative does follow the artist in a drag race with another car, which can be seen as narrative. Being able to follow this through the video does it make it more engaging and entertaining, so this is another element of the video that has influenced my own production.
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