Planning magazine advert

Magazine adverts can be vital to an artist in terms of promotion for an album. The use of a magazine advert is that it can raise awareness for the upcoming album and maximise sales by putting the release in the view of the public. The advert can also reach a new target audience and attract fans that may otherwise not be interested in the particular genre of the artist. By keeping the news of the album in the public eye, a hype around the album can be created, which in turn will make more people want to purchase it once it has been released. I created my own magazine advert for our song we will be using for our music video, which is blame by Calvin Harris and John Newman.

I wanted to create something unique and something which engaged the reader when looking at the advert. The design of my magazine advert includes a central image of Calvin Harris. By featuring the artist in the advert it can attract more listeners and fans to the music as it provides a more personal connection between the artist and the fans as the shot of him is an extreme close up of his face. Other albums of Calvin Harris included similar images to this, so by also including this I felt it was conformative of the genre. Albums by 'example' and 'avicci' also include close up images of the artist which give the advert a more personal feel, showing the artist and his emotions through the close up.

The colouring of Blue for the face of my artist gave the poster a unique feel, and this partnered with the yellow colouring of the picture of the cd, meant that this advert would stand out to all those reading it. The promotional aspect of the advert was clear, both with the central large image, and Calvin Harris's name clearly visible in big bold font. The Typography meant that the artist and song name stood out amongst its background.

I didn't want to over complicate the design of my magazine advert so kept it simple. The main points I wanted to put across were the name of the song and the name of the artist, which I felt are clearly communicated to the reader. The plain white background I felt allowed these pieces of information to stand out more clearly than if there was an intricate of more brightly coloured background.

The language used is also minimal and simplistic with no adjectives or sentences used. The effect of this is that I want the audience to be enticed by the lack of information and possibly enquire for themselves and go and listen to the song.