magazine advert analysis - Miss Miller

The purposes of a magazine album advert is to promote an artists album. The promotion of the album through the use of the magazine can act as a constant reminder for the upcoming release of the album and can also reach a wider target audience by attracting readers of the magazine itself. The album being placed in the magazine can also help the artist to gain support from other companies with could then in turn push sales further through their promotion of the album.

I have chosen to analyse two magazine album adverts from artists Florence and the machine and Ellie Goulding.

The cover of Ellie Goulding's album lights, features her as the centre image. This gives the impression that she is important and immediately puts the readers attention on her. The representation of the artist is one which comes across as professional and relatable. The minimal make up of the character and the simplicity of her hair, gives her a 'girl next door' image, which makes her seem relatable to an audience and sets her apart from other artists. The use of font for her name and the album title is written in gold which has a connotation of wealth and money, but more importantly gives an element of class to the album cover, showing her in a professional light and giving the impression that her music is to be taken seriously. This feel of professionalism is something which is continued with the font used in the reviews of the album at the bottom. The adjectives taken to describe the album from multiple reviews are laid out clearly in a simple bold fond, which show the audience a brief insight into what they can expect from the album and also boosts the artist reputation. This is evidence of the magazine album advert attempting to reach a wider audience as many people reading this may then be more inclined to listen to or purchase her music.  

Florence and the machines album cover uses mainly black. This may be to represent a more gothic or indie theme to the album. The cartoon illustration of the main artist and the less formal font saying the name of the group gives the album cover a less professional feel, showing that it may be aimed at a more teenage audience. Like the Ellie Goulding album cover the artist is the central image of the album cover, which puts her in main view of the reader.

Through looking at these two album covers it is clear that having the artist as the main image of the album cover is something I want to have. I feel like this is something that can easily attract an audience and maybe an audience which wouldn't normally listen to this artists music, through putting the main focus on them. I also think after looking at both magazine album adverts that reviews from magazines included on the album cover are a key element in making people want to listen to the music by seeing positive reviews from well respected newspapers and music critics.