Digipaks serve the purpose of giving the audience a more in depth look at there artist. The Digipaks provide more than a regular album making it more personal for the consumer. The use of digipack grew in the early 2000's as artists realised its potential of allowing them to offer more to their fans and also make more, as the average price of a digipack is more than a regular album.
This is daft punks digipack for there album, human after all. There is a theme, with the computerised effect tying in with the electronic genre. The technological theme looks professional and simple, which reflects how they see their music. The layout is both simplistic but also intricate with the design of the writing showing an attention to detail. The attention detail may also be showing the audience that there is an attention to detail in the music of the group also, as well as the professionalism portrayed in the font.
The use of white font on the black background clearly shows the information that the group want to show to the viewers. The song names along one side provide information on the CD's songs with the letter from the group entitled 'digital love' providing something extra. The letter gives the album a personalised feel and sets the digipack apart from a regular album. This is something I find effective in making the digipack more attractive for an audience and is something I would like to see in my own digipack.
You have provided a minimal analysis of the digipak, briefly explaining what some of the connotations are of the elements used. This is incomplete
ReplyDeleteYou need to:
1) Explain fully what each element used creates and WHY
2) Cover ALL bullet points for each slide of the digipak (typography, design and layout, language etc,)
3) Explain how the digipak is successful (or not) in terms of promoting the album and artist and building a relationship with the audience
4) Include a summary explaining how and why this research was beneficial, as well as mentioning any inspirations you will take on board and include within your own digipak (give examples)
5) Include an intro explaining what the purpose of a digipak is and how it is different and more successful than a jewel cd case (refer back to bullet points listed in lesson)