Cinematography

The purpose of cinematography is to help add to the effect that we are trying to create. This is different when trying to show a concept, narrative or performance technique. For example when showing a performance scene, we will use a certain shot such as a mid shot. This might be to show the characters/artist dancing and focus the scene on them. Also, cinematography is used to provoke the emotions of the audience. This could be using a hand held shot in order to give the audience the point of view from being in the scene. This makes it more relatable and interesting for the audience as they feel like they are in the music video.

One camera shot that we will be using is a panning shot of the sights over the lake where the boys are sat at the beginning of the video. The purpose of this is for the audience to establish the scene of of the opening to our music video. When filming in London we will also use this shot to show all the famous landmarks such as the London Eye, The Gherkin and London Bridge, which will be recognisable to the audience and they will therefore know where the scene is set. They will therefore be grasped by the video immediately as they can identify this eye catching scenery and they can relate to it. This is conventional to the house genre as the music has not yet started at this point and many dance artists show a scene before the start of the music.

Another camera shot that we will be using is a low angle shot, to show the busy workers walking around the streets of London. The camera will continuously film the same street for 5 minutes and this footage will then be sped up to create an effect of time passing. This will relate to the fact that the characters are out partying and the time is going by quickly, which may also suggest to the audience they have taken drugs.

The next camera shot that we will be using is a close up on the main characters face. At the beginning of the video during a family argument the use of a close up, also partnered with a high angle shot can make the main character seem vulnerable and therefore strengthen his relationship with the audience.

The final camera shot that we will be using is a two shot of the two characters sitting in the car as they drive through London. This will be from the back seat of the car and will show the friends to be equal. This will be used a couple of times during the video and has the effect that the audience is in the car with the two ain characters, which therefore further engages the audience in the video.