Planning setting and iconography - miss georgiou

Iconography and setting are important elements of a music video. They set the scene and can engage the audience in the video. They also give the audience an insight into the life of the performer and are a key to any narrative sequence.

In our video we are using 5 different locations;

• In a club
• On a road
• In a car
• In a house
• In a forest

The club location has been chosen so that we can conform to stereotypical elements of our music genre. Videos like blame and my love are both set in clubs and achieve giving the audience an insight into the artists life successfully. The club setting has limitations in that the lighting may be to dark and good footage may be difficult to collect. Also clubs may have certain limitations on whether you can or can not film inside the club. However the good thing about this setting is that it is not weather permitting and the fact it is indoors means we can collect footage at any time. The setting also means the song has the opportunity to become a club song, by being recognised as a dance track through the conventional setting, which will in turn increase the exposure of the song and therefore the popularity. 

The setting of the street is one used frequently within our video. The limitations of this are that we may not be able to find a street that is empty long enough for us to film. From a health and safety aspect it could also be dangerous to film on a road with cars passing by. Also when planning our music video our ideas included the footage in the street having dry weather, so if there is rain or bad weather it could push our filming back. However, the use of this setting represents our characters are relatable, as by showing them here rather than in a big mansion, we can seem closer to home for most viewers.

Filming in the car is a low risk location. However when filming the shot of the car going over the camera there is a danger of the camera possibly being damaged, which we will have to plan ahead for. The shots from the point of view of the car could also be dangerous if the camera is not secured properly and also if the weather is raining the camera will not be used outside of the car as we planned.

The forest location is something which could make the filming tricky. Lack of lighting and also possible bad weather could make the floor muddy and therefore unable to film on. Similar to the club if the lighting is to dim then picking up anything on the camera will not be possible. However, this is a setting not seen in any other videos that I have analysed, so therefore breaks the conventions and offers the audience something new and unique.