Planning artist image- Miss Georgiou

Artist representation is important in a music video as it something which can put across the lifestyle of a musical artist. This is something that can attract the audience by giving them a further insight into the artist or character that is in their video. It can be the key in portraying an artist in a certain light. Whether that is extravagant or down to earth.

In my own music video we will not be featuring our artist. We will need to focusing on representation the characters in our video well, and in a way where they can connect with the audience and make the video entertaining for the viewer. As may viewers will want to see the artist, we have to compensate by representing our characters successful and making sure the fulfil the expectations of the audience.

Our characters chosen, are the same age as our target audience, 18-25. The costuming of the characters will be things like jeans and trainers and other simplistic clothes. This type of clothing keeps the characters looking like regular people. This makes the video and the characters in the video more relatable. This use of costume is quite conventional but at the same time unconventional. In some videos like Summer by Calvin Harris he is seen to be wearing a plain white t shirt with jeans. However in some videos like Otis by Jay z and Kanye West, they are dressed very well with jewellery and nice clothes, which gives more of an insight into the lives of the artist, showing there wealth.

 By not using the artist we think that the audience could relate to the video more, as the artist was in it he would look more superior.