Digipaks serve the purpose of giving the audience a more in depth look at there artist. The Digipaks provide more than a regular album making it more personal for the consumer. The use of digipack grew in the early 2000's as artists realised its potential of allowing them to offer more to their fans and also make more, as the average price of a digipack is more than a regular album.
In my digipack I wanted to keep a similar theme to my magazine advert. The front cover and the drawing on the cd are the same as the magazine advert. It is a close up of Calvin Harris's face, who is coloured in blue. This repetition of the image is something which I felt would make the album and digipack recognisable and act as a sort of logo for the track.
The blue colouring further helped the digipack to stand out and attract an audience. The background of the track list is yellow. In my magazine advert the CD itself was yellow, so this again keeps the same theme. Bright colours means it will be eye catching for the audience and increase suspicion into the album and encourage people to purchase it.
We felt that a personal letter or message from the artist is something which set the digipack apart from just a regular album, so this was also included on ours. Using hand written typography for this element of the digipack it personalised each copy as it seemed as though the artist had written it themselves.
I feel that the formal font used and the different bright, eye catching colours give the digipack a feel of chaos and give it a care free element, while also a feel of professionalism through its actual layout. The close up images of the artist further the personalisation created with the letter all in all extended the experience of those who purchase it.
Incomplete!
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