The lyrics of a song are important in engaging the audience. If lyrics are successfully matched with the visuals then the song can be entertaining for the audience and make them more inclined to watch the video. Lyrics can evoke emotion and connect the audience with the artist or the group. With a successful music video to match the lyrics, this sense of connection between the viewer and the song can be strengthened. Through making our music video relatable and engaging we aimed to create this in our own production.
We printed off a copy of our own song lyrics, and went about annotating them. We looked for repetitions in the lyrics and tried to identify opportunities for the different timing of shots, whilst also seeing where we could use Goodwin's theory to provide a link between the visuals and the lyrics.
Analysing the lyrics of our song was important in seeing connotations in the lyrics of the song and seeing if the words used could impact the decisions we made in our productions.
In our music video we decided to follow Goodwin's theory and have a direct link between our music and our visuals. The effect of this is that it provides the audience with more of a viewing experience and extends the feel of escapism.
When analysing the lyrics for our song 'Blame' by John Newman and Calvin Harris, we decided to start of with a slow timing of shots. This is a technique used in many of the songs that we analysed and decided that the effect of this in the first verse would be good for establishing the scene of the video. We felt that the effect of this timing of shots was one that could successfully entice our audience into the video from the outset. The effect of this is that it also builds an element of suspense as the pace of the song begins to pick up. The lyrics below show when we will use this slow timing of shots.
The repetition of the lyrics "don't blame it on me" partnered with the visuals of our video, we felt, would make the song entertaining, engaging and easy to remember for the viewers of the song.
At the chorus of the song we made the decision to bring in a quicker pace to the song by matching the timing of shots to the music. Editing our shots in time with the music strengthens the link of the lyrics and visuals.
We went about identifying pivotal parts of the song like the 'bass drops' which were a good opportunity to incorporate in some fast editing, especially in the build up to these drops. These are an important part of a dance song, and they probably hold more importance than the lyrics themselves, as the songs are primarily based around the rhythm.
This post demonstrates basic planning techniques and this is because you have not considered the hidden meanings of your chosen song in enough detail and have only included a basic overview.
ReplyDeleteTherefore you need to analyse and annotate the lyrics in a lot more detail and then decide on the style of your production, consider how you will follow the codes and conventions of dance.
You have made a start in considering the style of a music video that you intend to create, however you still need to include an example of the lyrics that you annotated to demonstrates further planning. You also need to be specific about the micro elements that you would like to include.
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