Magazine Advert Miss Miller

The individual magazine advert that I created was made in order to appeal and attract my target audience. The impact of this is that it means there is an increased awareness of the artist’s album. The magazine cover I created had a background of a mountain top with the album name ‘Summit’ clearly placed on the front along with the artist name. The font used was either grey or white. The simplistic colour of the font was intended to stand out against the dark background and immediately catch the reader’s eye. The other magazine adverts we looked out for our dance genre like Avicci and Martin Garrix also used dark colouring for theirs, which meant that there was an element of mystery created, which was backed up through the silhouetted figure of the artist. I feel that the overall simplistic layout of the magazine advert was also conventional in the fact that it was not over complicated and too colourful with too much going on in it. This is something that would have been expected of an indie or alternative type of album. The typography again tied in with the simplistic theme of the advert. Although simple however, I felt that the writing was bold and presented the information clearly to the audience. I felt the style of the advert overall was not dissimilar to that of daft punk. The style, I believe, presents the artist as professional through the clean and neat presentation of my advert. I created the advert with the use of Photoshop. There were limitations to this and having to get used to such a complex programme in such a short space of time meant that much of our creation of the advert was done through trial and error, which proved to be very time consuming. Tutorials online and especially on YouTube helped me deal with this obstacle making me more accustomed to the software and therefore making it easier to create my project. I think that overall the finished magazine advert I created does appeal to my target audience. I believe this is achieved through the element of mystery created in the colouring and layout and also in the language used when saying things like ‘the number one album’, which will make the audience more inclined to purchase and listen to the album.