Planning lighting and colour

Planning lighting and colour

Lighting and colour is important for a music video as it helps the audience believe that the scene is realistic if natural lighting has been used. If colour filters have been used it could make the scene more effective as it if we put the dance scenes in black and white it will make it stand out more than the rest of the scenes that we will use in our music videos. The use of colouring and lighting can also be used emotively to provoke fear in dim lighting or happiness when showing the bright lights of a club. Examples song watch the sun come up, gives off a happy vibe, which is achieved through frequent shots of sunsets and bright lighting on the beach/

We are going to use strobe lighting during the club scenes as this relates to the dance genre of the song. Stereotypically dance scenes are included in music videos to make the video appeal to the target audience, as already shown through my research into many Calvin Harris songs and also into songs like Right here by route 94. The effect of the lighting is that it will make the audience want to replicate what they are seeing in the video and stimulate them as the watch the video, as they will also be wanting to go clubbing.

We are going to use natural lighting when we are walking and driving around in London as this will make the audience see the real hustle and bustle in the city by using minimal effects and relying on actual lighting from building and vehicles and street lights to give the scene a more authentic feel. This is stereotypical as it makes the music video seem more realistic to the target audience and it also relates to the lyrics with reference to the night.

We will be have natural low key lighting for when the boys are in the car at night. We will use this to make the scene feel more real and give the audience the feel that they are in the car. We want the audience to be able to relate to the car journey scene and we want them to want to re-live the party scenes that will be included in our music video. This is conventional to a dance style music video as it normally includes a party scene. This will the allow the target audience to build a relationship as they will want to be in the music video as they see that everyone is having a good time.