Group magazine advert

As individuals, both members of our group, created individual magazine adverts for our chosen artist. This then led to us having to create one as a group. We did this in similar fashion to our group digipack, extracting ideas from each of the individual magazine adverts, culminating in one final piece. As a group we looked at both individual adverts, deciding on elements that we both liked and disliked. The lighting in my own advert and also the typography were two things that we as a group felt were conventional to the music genre, especially in contrast to Harry's. The dark lighting and scenic background provided escapism, a conventional element of dance, and something we felt was effective in engaging an audience. We did agree that it may be too dark however so took inspiration from Harry's more colourful engaging piece, and changed the colour of the silhouette to stand out more, and liven it up slightly. I believe that the combination of the dark and mystery, combined with the bright colourful silhouette, both conforms to and subverts conventional dance adverts, and provides something rather unique to the audience in doing so. Both members of our group had similar sorts of things when it came to the writing on the advert, so deciding on the actually content of it was quite an easy process. Words like 'number one UK album' would further attract the audience as they want to hear a successful popular artist' music. The images used, as mentioned, included a picture of a mountain and an artists silhouette. The mountain ties in with the album name summit, and the silhouette of the artist further created mystery. The fact the artist was in the forefront of the advert shows that we wanted to place the importance with him, whilst the simplistic layout shows we were successful in not overcomplicating our advert and only putting across what we felt was important. I believe the simplistic feel was also successful in portraying the artist as professional, as the advert has a clean cut, serious feel to it. This may also attract the audience, who would want to listen to a serious, committed artist. The colours use also show a contrast in the font and the background, putting emphasis on the writing and drawing attention to it. I feel that my advert, when analysing it as a group, may have been a bit plain and dull. However, harry's may have been seen as too colourful and in your face, which is why i felt the combination of both provided a good balance to our final magazine advert. I felt that our group worked well together due to the fact that we had such contrasting individual pieces to begin with, which meant taking parts from each and combining was quite easy, where as if we had quite similar pieces we would have struggled to make many significant improvements.