Planning Editing Styles

A variety of editing styles is essential within a music video because it keeps the audience engaged. Having a variety of editing styles stops the video becoming repetitive and creates different effects with each style for the audience.

Three editing styles that we want to use in our own music video are;

• A time lapse
• Fast timing of shots
• Slow timing of shots

The slow timing of shots is something to conventional to our genre of music. The effect of this editing style is that it engages the audience from the outset, usually by setting the scene. This will be used at the very beginning of the video when the music is building up as the beat quickens. This ties in with the theory of Goodwin as it provides a link between the music and the visuals. Slow timing of shots also allows us to introduce the narrative, and familiarise the audience with the main character of the video through longer shots showing the characters face and costume.

The fast timing of shots will be introduced when the beat quickens and the chorus comes in. This will provide a link between the music and the visuals, just like the slow timing of shots. The pace and timing of the shots, will represent the action that is going on within the video. As the night picks up and the characters are seen driving the car and going to clubs we hope the timing of shots will portray the fast paced, wild feel to it.

We wanted to make the night seem never ending and give the audience a feel that they are on the journey with the main characters. Through the time lapse we feel that we could show a long period of time passing and possibly suggest that the main character is under the influence of alcohol or possibly drugs. We felt this gave the video quite a unique feel and by not particularly conforming to the genre stereotypes made the video more attractive to viewers.

Through the use of editing styles we want to establish a strong link between the visuals and music. We want the pace of the song and pace of the editing to match in order for us to completely engage the audience and create the strongest effect possible.