Target Audience

The purpose of a target audience is so that the producers of the music video know who the song and music video is going to be aimed at. The target audience are the people who are going to view the music video and the ones who are going to buy the song or CD. We carried out research in the form of a questionnaire and a Vox Pops videos. We used a questionnaire to gain information about what people would want to see within a music videos. It has told us what our target audience wants to see within our music and what other conventions they expect too see. It has told us whether the target audience want to see a narrative, performance or concept based music video. We used Vox Pops as we felt this would give us a deeper understand about the person as we would be interviewing them and not just giving them a questionnaire. It allowed us to get to know the person and understand what they expected to see, we also created questionnaires that were adapted for the needs of our music videos. During the questionnaire we surveyed 40 people as we wanted have a good variety to know what age and gender wanted what within their music video. We interviewed 5 people for the Vox pops and aimed to interview different genders and ages, so we could have a greater understanding.
When designing a questionnaire it gives my group and I an chance to see what gender, age and person want to see within an music video.  It allows us to understand what concepts, conventions and what style of a music the general public want to see within their music video. We can trailer the questions that we ask to the audience to get the answers we can use when planning a music video. The purpose of a questionnaire is to allow a group to understand what they have to add into their music video and what they have to change based on the results that are gained from the questionnaire. It allows the group to see if their planning if going in the right direction and it allows them to see what type of conventions should be included in the music video. This questionnaire will allow my group to understand all the elements that the audience want to see within our music video, and we will hopefully be able to expand on these points and make the music video the way they would like to see it.

We decided to use pie charts for our results, we thought that this would give us a better view of the results and it would give us a better understanding of what concepts, styles and conventions people would want to see within a music video. I will use this results to help us plan our music video, it will allow us as a group to realise what age group and gender want to see in the video. I feel as if this research we carried out will help us to understand what the general public would want to see in our music video and if our song we chose is valid.

This research that my group and I carried out will allow us to understand what the public think we should include within our music video. Also it allows us to understand what target audience we should use for our music video. This research will allow me to get to know the target audience and understand what the expect to see during the duration of us creating a music video. This research will assist us while planning our music video as it allows us to understand what we should include within our music video and what the target audience want to see.