A rough cut is an unfinished, imperfect version of the final production. The importance of these rough cuts, is that they give you an opportunity to receive feedback and therefore improve and build on the production.
During the editing, we had a chance to show our rough cut. This gave us a chance to show our unfinished music videos to the other groups in the class. We were each given a sheet and took in turns to show our piece to the rest of the class. The sheet was then filled out with constructive criticism and praises. For our group in particular, we found this very useful, as the age that we were targeting was the same as that of the people in our class. In addition to the sheets that were commented on we also relied on YouTube comments for our feedback.
Providing others with information, we found, just as useful as recieving the information. By pointing out the mistakes of others, we were highlighting possible areas for improvement in our own production. One example of this was the unclear narratives portrayed in many other groups. This resulted in us refilming many clips in our own music video, to show the narrative clearer to the audience.
Much of the feedback we recieved refered to the editing in our production. The rough cut showed us that our production was over editing, and the audience felt there was to frequent use of effects. This was seen as slightly too much, and made the video unclear to those watching. In response we took out many of the effects that were used in the club scene. This made the characters clearer, and personalised the video, creating more of a relationship between the audience and the characters. We also got told that our video was quite repetative, with many similar shots being used. To combat this we refilmed a series of shots, with more variety and difference. This created a number of different emotions and effects, and we felt it engaged the audience further.
Overall, we felt the rough cut was an invaluable opportunity to improve our production. The feedback from the audience gave us the opportunity to make changes and trial our video with an audience. The result, we felt, was a much improved production, that engaged the audience and provided more of a quality video, than before the rough cut feedback.
This post demonstrates a basic understanding of what a rough cut is and the purpose it has on a production. This is because you have not fully explored the comments that you received and have summarised your points, instead of including evidence of all the comments you received and by reflecting on the changes that you would like to make further.
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