Individual Digipak

 We created a digipack to partner our album, in order to appeal to an audience and attract them towards our artist. The hope was that it would provide more for the audience than just a regular album, therefore encouraging more people to listen to the album. The digipack consists of six slides which include the front and back covers, the track list, a note from the artist and two further slides. We wanted to keep a theme throughout our digipak, which would also match our magazine advert, and give the album a recognisability factor. The album name summit is clearly shown on the front slide along with the artists name. This immediately puts the artist in the main focus, and in partnership with the artists face this helps to promote him. Writing that says "UK number one album" is also shown to attract the listeners and to show the success of the artist. By using these adjectives to describe the album and mentioning how successful the album was, this improves the artists image and therefore makes me people want to listen to his music. The colour theme that runs throughout is white black and blue. This matches our magazine advert and creates more a brand feel to the album. There are shots of landscapes with lightning in the background as well as mountains, which ties in with the album name summit. This creates a sense of escapism as the scenery is very striking and will hopefully intrigue potential customers. The dark colours used are conventional to the dance genre and give the artist a professional sharp image. This was also seen in Digipaks from the artist Daft Punk.  The darkness of the cover, partnered with the simple typography, create a feel where the artist is wanting to know more. The simplistic layout further develops the professional feel and moves the digipack away from looking too amateur. The silhouetted face of the artist on the front cover, provides an element of mystery in the digipack which is also a key technique used in many dance videos and album covers alike. The language used is straight forward and minimalistic, which I feel puts more emphasis on the words that are used without over complicating things. The message from the artist includes phrases like "the journey we have been on", which personalise the feel of the digipack and connect the artists with the audience. This is something unachievable with a regular album and provides more for the customer. The signature on the actual CD helps to build on this as the signature is another personal touch. Overall the digipack is a very conventional one, with the elements combining to clearly show the genre of our artist. The positive about each creating an individual digipack is that when our group comes to creating our final digipack, we can take ideas from both of ours and therefore have more to work with when creating the final piece.
I feel through the element of mystery and also the personal feel for the consumer that was translated through the artists message, that the audience would be attracted to our digipack. The programme we used to create our digipack was photo shop. I felt that the limitations of this programme was the complexity of it, which at times seemed slightly over whelming and hard to get used to. However I felt I quickly adapted and was able to put together a successful digipack which attracts and audience and presents the artist in the way that we desired.