A rough cut is an unfinished, imperfect version of the final production. The importance of these rough cuts, is that they give you an opportunity to receive feedback and therefore improve and build on the production.
During the editing, we had a chance to show our rough cut. This gave us a chance to show our unfinished music videos to the other groups in the class. We were each given a sheet and took in turns to show our piece to the rest of the class. The sheet was then filled out with constructive criticism and praises. For our group in particular, we found this very useful, as the age that we were targeting was the same as that of the people in our class. In addition to the sheets that were commented on we also relied on YouTube comments for our feedback.
Providing others with information, we found, just as useful as recieving the information. By pointing out the mistakes of others, we were highlighting possible areas for improvement in our own production. One example of this was the unclear narratives portrayed in many other groups. This resulted in us refilming many clips in our own music video, to show the narrative clearer to the audience.
Much of the feedback we recieved refered to the editing in our production. The rough cut showed us that our production was over editing, and the audience felt there was to frequent use of effects. This was seen as slightly too much, and made the video unclear to those watching. In response we took out many of the effects that were used in the club scene. This made the characters clearer, and personalised the video, creating more of a relationship between the audience and the characters. We also got told that our video was quite repetative, with many similar shots being used. To combat this we refilmed a series of shots, with more variety and difference. This created a number of different emotions and effects, and we felt it engaged the audience further.
Overall, we felt the rough cut was an invaluable opportunity to improve our production. The feedback from the audience gave us the opportunity to make changes and trial our video with an audience. The result, we felt, was a much improved production, that engaged the audience and provided more of a quality video, than before the rough cut feedback.
Wednesday, 21 January 2015
Monday, 5 January 2015
Record Labels
One of the biggest major record labels in the the world is the Universal music group. Well known artist that are signed to this record label include Taylor Swift, Rihanna and Robin Thicke. The universal music group own smaller companies who have associated labels within them. The universal music group are linked with Vevo as they co-developed them. This allows for free, ad-supported streaming of music video and other music content. They also have a website which allows them to promote their artists by telling the public when their evens or singles are being released.
A second major record label in the world is sony entertainment they have artists such as Britney Spears, J. Cole and Justin Timberlake. The sony entertainment group own other labels such as Arista UK who own Bistro, Filth and Rowdy music groups. The Arista music group have baby face, Gary glitter and Taylor Hicks signed to them. The company signed a content deal with the popular video sharing community being Youtube. This allowed the company to promote their music videos on Youtube and be able to impress the target audience. They also have a website which is songbmr.com, this promotes their artists and allows them to show the audience when their albums are being release etc.
The last major record label i am going to look at is Emi, like the other two record labels this is a world wide record label.The rolling stones, Robbie William and the red hot Chili Peppers were all signed to this record label. A smaller record company that EMI own are capitol who also own priority record company, This company have people such as Deana Carter, Jameson Clark and Jessi Colter. Emi own Emi films and have links to HMV, so they can easily have a selling opportunities for their artists to make their album or single known and sold.
Ace records was started in 1978 and they are an independent music company who are based in Mississippi but the name is also used in the UK to sign artists.They stick to the rock and roll genre music artists although they have been associated with other genres such as pop. They were based in the us but could promote their artists in the UK to help to try to make them a success globally. The artists that they have signed include BB king, Joe Tex and the champs.
I think one of the big cons of the music industry being dominated by a select few record labels is that big artists would only want to sign to these labels as they feel they would get noticed a lot more than being signed to an independent company. If a well-known artist was to sign to a independent record label it would give that record label a financial boost and more artist will follow. This has a negative effect on this industry as people do not care about the smaller companies they just worry about the bigger on and the artists singed to the bigger record labels. The independent record labels are not as a success as the major labels as they do not have any well known artists signed to them, they do are not known to the public and so are their artists. The independent record labels do offer new and fresh artists that no one has heard of before which might get noticed by the major record labels.
A second major record label in the world is sony entertainment they have artists such as Britney Spears, J. Cole and Justin Timberlake. The sony entertainment group own other labels such as Arista UK who own Bistro, Filth and Rowdy music groups. The Arista music group have baby face, Gary glitter and Taylor Hicks signed to them. The company signed a content deal with the popular video sharing community being Youtube. This allowed the company to promote their music videos on Youtube and be able to impress the target audience. They also have a website which is songbmr.com, this promotes their artists and allows them to show the audience when their albums are being release etc.
The last major record label i am going to look at is Emi, like the other two record labels this is a world wide record label.The rolling stones, Robbie William and the red hot Chili Peppers were all signed to this record label. A smaller record company that EMI own are capitol who also own priority record company, This company have people such as Deana Carter, Jameson Clark and Jessi Colter. Emi own Emi films and have links to HMV, so they can easily have a selling opportunities for their artists to make their album or single known and sold.
Ace records was started in 1978 and they are an independent music company who are based in Mississippi but the name is also used in the UK to sign artists.They stick to the rock and roll genre music artists although they have been associated with other genres such as pop. They were based in the us but could promote their artists in the UK to help to try to make them a success globally. The artists that they have signed include BB king, Joe Tex and the champs.
I think one of the big cons of the music industry being dominated by a select few record labels is that big artists would only want to sign to these labels as they feel they would get noticed a lot more than being signed to an independent company. If a well-known artist was to sign to a independent record label it would give that record label a financial boost and more artist will follow. This has a negative effect on this industry as people do not care about the smaller companies they just worry about the bigger on and the artists singed to the bigger record labels. The independent record labels are not as a success as the major labels as they do not have any well known artists signed to them, they do are not known to the public and so are their artists. The independent record labels do offer new and fresh artists that no one has heard of before which might get noticed by the major record labels.
Sunday, 4 January 2015
Target Audience
The purpose of a target audience is so that the producers of the music video know who the song and music video is going to be aimed at. The target audience are the people who are going to view the music video and the ones who are going to buy the song or CD. We carried out research in the form of a questionnaire and a Vox Pops videos. We used a questionnaire to gain information about what people would want to see within a music videos. It has told us what our target audience wants to see within our music and what other conventions they expect too see. It has told us whether the target audience want to see a narrative, performance or concept based music video. We used Vox Pops as we felt this would give us a deeper understand about the person as we would be interviewing them and not just giving them a questionnaire. It allowed us to get to know the person and understand what they expected to see, we also created questionnaires that were adapted for the needs of our music videos. During the questionnaire we surveyed 40 people as we wanted have a good variety to know what age and gender wanted what within their music video. We interviewed 5 people for the Vox pops and aimed to interview different genders and ages, so we could have a greater understanding.
When designing a questionnaire it gives my group and I an chance to see what gender, age and person want to see within an music video. It allows us to understand what concepts, conventions and what style of a music the general public want to see within their music video. We can trailer the questions that we ask to the audience to get the answers we can use when planning a music video. The purpose of a questionnaire is to allow a group to understand what they have to add into their music video and what they have to change based on the results that are gained from the questionnaire. It allows the group to see if their planning if going in the right direction and it allows them to see what type of conventions should be included in the music video. This questionnaire will allow my group to understand all the elements that the audience want to see within our music video, and we will hopefully be able to expand on these points and make the music video the way they would like to see it.
We decided to use pie charts for our results, we thought that this would give us a better view of the results and it would give us a better understanding of what concepts, styles and conventions people would want to see within a music video. I will use this results to help us plan our music video, it will allow us as a group to realise what age group and gender want to see in the video. I feel as if this research we carried out will help us to understand what the general public would want to see in our music video and if our song we chose is valid.
This research that my group and I carried out will allow us to understand what the public think we should include within our music video. Also it allows us to understand what target audience we should use for our music video. This research will allow me to get to know the target audience and understand what the expect to see during the duration of us creating a music video. This research will assist us while planning our music video as it allows us to understand what we should include within our music video and what the target audience want to see.
When designing a questionnaire it gives my group and I an chance to see what gender, age and person want to see within an music video. It allows us to understand what concepts, conventions and what style of a music the general public want to see within their music video. We can trailer the questions that we ask to the audience to get the answers we can use when planning a music video. The purpose of a questionnaire is to allow a group to understand what they have to add into their music video and what they have to change based on the results that are gained from the questionnaire. It allows the group to see if their planning if going in the right direction and it allows them to see what type of conventions should be included in the music video. This questionnaire will allow my group to understand all the elements that the audience want to see within our music video, and we will hopefully be able to expand on these points and make the music video the way they would like to see it.
We decided to use pie charts for our results, we thought that this would give us a better view of the results and it would give us a better understanding of what concepts, styles and conventions people would want to see within a music video. I will use this results to help us plan our music video, it will allow us as a group to realise what age group and gender want to see in the video. I feel as if this research we carried out will help us to understand what the general public would want to see in our music video and if our song we chose is valid.
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