History of a music video - Miss Georgiou

A music video is a promotional film which partners the music and can be seen as a short film or video. It usually promotes the artist and increase there fan base by entertaining and engaging the listeners of their music. The use of videos make the songs a lot more attractive for an audience, and encourages people to listen to an artists music. Over the years the music videos have developed, as more importance was placed on them in attracting an audience. This was due to numerous reasons such as the internet, and advancements in the technology used to make the videos themselves.

 Music Television was the first music channel created in 1981 on August the 1st. This gave people the opportunity to see music videos, which now partnered their favourite music. This made the prospect of music videos much more appealing for artists as it raised there popularity and publicity.  The first music video to be shown on MTV was "video killed the radio star" by "the buggles." Videos first aired on MTV varied in genre whereas now we see a more consistent type of song, usually current dance anthems or rap. Again this is due to the growth of music channels, meaning each different target audience is targeted through different channels, which specialise in different genres of music.  

In February 2005 the creation of Youtube meant music videos were easily accessible and free which also increased the popularity and viewing numbers. Because of this artists put more effort into their music videos as it was no targeted at a much larger audience. The average budget of music videos soared and now lies between £200,000-£500,000. The most expensive music video, scream by Michael Jackson, cost $7,000,000 to make. The  music video remains one of his most critically acclaimed pieces; it won numerous MTV Video Music Awards and a Grammy. As mentioned at a cost of $7 million, it was listed in the Guinness World Records as the most expensive music video ever made. He wanted the spaceship shown in the video to be made from scratch. 

The advancements in technology also played a role in the increased popularity and investment in music videos. Videos like Californication by the Red Hot Chilli Peppers which is completely animated is an example of this. This would not have been able to have been achieved without advancements in technology and unique videos like this promoted artists and also engaged the audience more when watching videos.

The highest viewed music video "Gangnam Style" by Psy was viewed 2,028,554,518 times becoming the most viewed music video in the world. The increased views came about as a result of the easier accessibility to videos, with Facebook also becoming a source to watch them on. This is an example of a performance video with the video going viral due to the catchy dance and rhythm of the song. 

One of the most important things however was not necessarily the music videos themselves, but the way in which they are consumed. The advancements in smart phones, laptops, tablets, TV's and other gadgets means these videos are much more accessible. The viewing numbers are rising and because of this artists are getting more exposure, which in turn encourages them to create a higher standard of music video to attract and entertain this growing audience.

Top videos

Rank	Video name	Artist	Views (as of July 1, 2014)	Upload date	Notes
1.	"Gangnam Style"	Psy	2,028,554,518	July 15, 2012	[A]
2.	"Baby"	Justin Bieber featuring Ludacris	1,054,662,454	February 19, 2010	[B]
3.	"On the Floor"	Jennifer Lopez featuring Pitbull	764,298,494	March 3, 2011
4.	"Charlie Bit My Finger – Again!"	Harry and Charlie Davies-Carr	732,729,160	May 22, 2007	[C]
5.	"Love the Way You Lie"	Eminem featuring Rihanna	711,211,861	August 5, 2010
6.	"Party Rock Anthem"	LMFAO featuring Lauren Bennett & GoonRock	706,220,814	March 8, 2011
7.	"Gentleman"	Psy	704,372,356	April 13, 2013	[D]
8.	"Waka Waka (This Time for Africa)"	Shakira featuring Freshlyground	696,991,022	June 4, 2010	[E]
9.	"Wrecking Ball"	Miley Cyrus	679,818,283	September 9, 2013
10.	"Bad Romance"	Lady Gaga	591,980,526	November 23, 2009	[F]
11.	"Ai Se Eu Te Pego"	Michel Teló	576,182,699	July 25, 2011
12.	"Danza Kuduro"	Don Omar featuring Lucenzo	560,199,830	August 25, 2010	[G]
13.	"Call Me Maybe"	Carly Rae Jepsen	557,436,040	March 1, 2012
14.	"Roar"	Katy Perry	550,507 981	September 5, 2013
15.	"Thrift Shop"	Macklemore & Ryan Lewis featuring Wanz	548,878,473	August 27, 2012
16.	"What Makes You Beautiful"	One Direction	531,673,574	August 19, 2011
17.	"Not Afraid"	Eminem	522,142,208	June 4, 2010
18.	"Somebody That I Used to Know"	Gotye featuring Kimbra	521,928,256	July 22, 2011
19.	"Rolling in the Deep"	Adele	514,210,760	November 30, 2010
20.	"The Lazy Song"	Bruno Mars	511,904,052	April 15, 2011
21.	"Rain Over Me"	Pitbull featuring Marc Anthony	491,835,320	July 22, 2011
22.	"Oppa Is Just My Style"	Psy featuring Hyuna	491,611,524	August 14, 2012
23.	"Firework"	Katy Perry	458,222,178	October 28, 2010
24.	"Diamonds"	Rihanna	448,416,555	November 8, 2012
25.	"The Gummy Bear Song"	Gummibär	442,368,976	October 9, 2007	[H]
26.	"Dark Horse"	Katy Perry featuring Juicy J	436,688,390	February 20, 2014
27.	"Never Say Never"	Justin Bieber featuring Jaden Smith	429,629,107	May 27, 2010
28.	"The Fox (What Does the Fox Say?)"	Ylvis	426,631,405	September 3, 2013
29.	"We Can't Stop"	Miley Cyrus	418,446,149	June 19, 2013
30.	"Just the Way You Are"	Bruno Mars	417,601,708	September 08, 2010